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Hudson Business Solutions

Three Tactics to Get More Retweets on Twitter

At Hudson Business Solutions, we believe that retweets are the most powerful way in which news and content spreads on Twitter.  Retweet patterns are exponential in nature, so a truly stellar piece of content can start to blow up incredibly quickly.  Moreover, retweets are seen as a social signal in Google’s search algorithm, so aside from being a big part of how your online reputation grows via social media, retweets also have SEO implications.

All of the above make retweets way too important to ignore.  You should be crafting almost every post on Twitter to maximize your potential of getting retweets. At Hudson Business Solutions, we subscribe to the idea that you can’t improve what you don’t measure, so we trust advice that is backed up with cold, hard data.  Below are a few of our favorite retweet strategies, all inspired by careful research on Twitter user behavior.

Trust the Research

A recent study on retweet behavior yielded some interesting results about how to get more retweets.  The following conclusions were drawn from the research:

  • Tweets that contain a link are retweeted more frequently than tweets that do not contain a link.
  • Including “Please RT” or “Please ReTweet” in a tweet increases the likelihood that a tweet will get retweeted.
  • Tweets that were not self-referential (that is to say, tweets talking about yourself) were retweeted more than ones that were.
  • The most likely content types to get retweeted were news, instructional, entertainment, opinion, products, and small talk, in that order.
  • Tweets that mention “Twitter” have a high chance of being retweeted.

Timing and Frequency Matter

According to this nifty infographic about the Science of Social Timing, the best time to tweet according to retweets per hour is at 5PM Eastern, although any time in the evening seems to be a much safer bet than earlier in the day.  The study that the infographic was based on also turned up some interesting information about click through rates (CTR) on Twitter.  CTRs peak at Noon and 6PM Eastern throughout the day and are strongest at midweek and on the weekends, with Monday naturally representing the slowest day for CTRs on Twitter.

Use Hashtags Effectively

It’s no surprise that using hashtags increases the likelihood of a tweet being retweeted, although Microsoft did confirm just that in a study last year.  They determined that 18% of retweets contained a hashtag, which is overrepresented when compared to a random sample of tweets.

Hashtags can help you get more retweets because although Twitter is most famous for its ability to allow users to follow other users, many Twitter users employ Twitter primarily to follow hashtags and trending topics.  Using hashtags; therefore, can get your tweets to more people than simply those that are following you.  Effective hashtag use can help get your brand in front of more eyeballs and develop your online reputation for free.


Categorised as: Online Reputation Management, Social Media


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