Should You Have a Facebook Landing Page?
You probably didn’t even realize you could do it until you saw it on someone else’s Facebook page. Until recently, many people assumed social media pages could not be customized, allowing only the option of a plain white information page with black text. But the Facebook welcome tab gives businesses the option of creating an eye-popping opening page for visitors to enjoy.
Many businesses are asking if welcome pages are beneficial. Most social media pages are social, becoming more about interacting with consumers and other users than captivating visitors with graphics. But businesses are eager to use the popular Facebook platform to market their brand, and Facebook is complying.
A great example of a business welcome page is Gap’s Facebook, which features a large ad with prominently featured links to like the page and to find store locations. This encourages likes in a way traditional Facebook pages cannot, driving more traffic to your page. That is one of the best features of a customized welcome page, according to Hudson Business Solutions. Businesses can put important information toward the top, drawing more attention to certain things.
According to Hudson Business Solutions, to set up a Facebook welcome page (also called landing page), your business must first have a fan page. Personal pages do not support welcome tabs at this time. Once you have a fan page, click here to set up Static FBML. According to Mashable.com, this will set up a blank canvas, allowing you to set up your page using graphics and links. You’ll need HTML knowledge for this part.
If the prospect of doing it alone seems overwhelming, consider using a site like Shortstack, which will help you build the social media presence you’ve been seeking. Shortstack will allow you to host sweepstakes and contests, as well as set up forms for your visitors to complete.
That leaves the question, should your business have a Facebook welcome page? Hudson Business Solutions points to successful social media examples like Red Bull, which uses games to engage visitors in interaction. Not only does Red Bull provide an eye-pleasing landing page, the company gives visitors a reason to come back over and over.
In fact, interactivity is one of the number one recommendations for Facebook success, Hudson Business Solutions points out. Social Medical Examiner singled out IdeaPaint, whose Facebook page links to the company’s other social media sites, directly addressing social media in a fun way. In fact, many major companies now incorporate welcome pages into social media. Absolut Vodka, Intuit, and Coca-Cola, to name a few. In fact, so many businesses are jumping on the welcome page bandwagon; your business may eventually seem behind the times for not having one.
At the very least, though, Hudson Business Solutions recommends Facebook landing pages because they make great use of a much-seen space. If visitors are looking at your social media page anyway, why not pack as much information as possible into that space? You can engage customers, encourage “likes,” and provide information on specials and coupons, all in one place.