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Hudson Business Solutions

Presidential Candidates Find Social Media

The Nixon-Kennedy debates were unique because they were the first to be featured on television; some even say TV is the reason JFK won the race to the White House. Will Twitter, Facebook and social media as a whole have a similar epic effect on the 2012 Presidential election? They already are, and the candidates are already working hard on the same goals and tactics that Hudson Business Solutions offers to all customers.

Obama’s Internet-Capable White House

From the very beginning of his Administration, President Barack Obama embraced social media as a whole. He enjoys a massive amount of followers on Facebook and Twitter, he’s offered YouTube videos on the official White House website, he’s built up an online reputation that has every right to frighten political contenders who are anxious to take his seat. The GOP candidates who are running for the Presidency have definitely taken notice; they’ve got the Twitter accounts to prove it.

GOP Pushes Toward Internet Immortality

The Republican candidates hoping to unseat Barack Obama have followed his social media progress by firing out Facebook and Twitter accounts of their own. Newcomer Rick Perry, governor of Texas, is eschewing old political tactics in favor of building up his online reputation. You won’t find Rick for President road signs, but you can become one of his fans on Facebook. But, Perry still has a lot of ground to make up in the social media game — fellow contenders Mitt Romney, Ron Paul and Michele Bachmann, whose social media savvy looks well-seasoned next to Perry’s, are well beyond him in followers and friends.

The Politics of Social Media

According to the Miami Herald, the Pew Internet & American Life Project conducted a study that shows 54% of adult Americans use the Internet for political purposes. Whether they’re fact-checking, blog-reading or politician-following, they’re actively pursuing information online. Reputation in that marketplace is a valuable commodity. Hudson Business Solutions specializes in online reputation, marketing and all aspects of social media. There’s a lot more to creating a successful Twitter account than coming up with witty one-liners.

Hudson Business Solutions does damage-control as well as reputation-building, because nothing harms a good reputation like all the negative stuff (just ask Newt Gingrinch). By presenting every profile and web page in the best possible light, Hudson Business Solutions shows customers how to focus on the positive and build up a trustworthy, popular brand…or political candidate, whatever the case may be.

The Power of Social Media

Social media isn’t just an ego-booster for political candidates; it’s a powerful platform. Facebook, Twitter and similar sites give candidates — and everyone else, for that matter — the opportunity to sound off on issues, call attention to important events and the ability to humanize themselves. When you see a picture of a candidate with their beloved pet, for instance, you get to establish a more personal connection. Hudson Business Solutions harnesses the power of social media to use it to its full marketing potential.

Categorised as: Social Media

One Comment

  1. Rob Mihalyi says:

    With great power comes great responsibility. While social media is a powerful tool, candidates and businesses need to be careful what they are putting out for the world to see. Rather than relying on the candidate/CEO to tweet freely like a personal account, these tweets should be treated with the same caution as a press release – maybe more so. It is probably a good idea to have someone review your tweet before you send.

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